Once Upon A Time

This speech was presented at the 2015 OFAH Fish & Wildlife Conference.

This speech was presented at the 2015 OFAH Fish & Wildlife Conference.

Once upon a time are the four little words that start a special story.

The Ontario Federation of Anglers and Hunters certainly has a special story. But today, it doesn’t need to start with once upon a time. After all, we are an organization for the future, not the past.

Let us not think about once upon a time as in yesterday. Think about once upon a time as in right now… because this business development and corporate messaging report takes us into the conceivable future… at an OFAH Conference… far, far away.

The year is 2038, and the Ontario Federation of Anglers and Hunters is celebrating its 110th Anniversary.  A lot has changed since the 2015 OFAH Annual General Meeting. But still, 23-years-later, isn’t it remarkable that retired Mississauga Mayor, Hazel McCallum was here this morning to bring greetings to the OFAH. {Joke}

If you think that’s ridiculous, what if I also told you that, nearly quarter of century later, the Leafs actually made it to the playoffs?

You’re laughing because you’re optimistic; and perhaps even a little bit crazy.

What isn’t crazy, however, is your 2015 prediction about the crazy technological world that we live in.

As you envisioned, Generation X lit the match on the fuse of digital technology that brought skyrocketing advancements in media and communications, transportation and global commerce.

In 2015, you were also right in your observation about the relentless progress of woman and man.  Urban sprawl sprung to urban speed. The cityscape devoured more landscape when most were too busy texting and tweeting.  Some families sold the farm… others sold the family farm values.

Yes, welcome to 2038; yet another era when environmental priorities and social change still can’t come fast enough.

In the words of Abraham Lincoln, “The best way to predict the future is to create it.” And when it comes to Ontario’s fish and wildlife and outdoor opportunities, creating the future is something that OFAH members have always done best.

Back when Model T-Fords rattled down the dirt roads of Toronto, it was our founding members who predicted that, without a fishing season, Ontario would see the demise of its bass populations.  So, in 1928, our Federation was born following a grassroots victory in the creation of conservation laws.

In the 1950’s, OFAH members predicted that our great hunting legacy would be crippled by the bad reputation caused from hunting accidents. So, we took charge of our destiny by spearheading one of North America’s finest hunter education programs.

Throughout much of the 1980’s and 1990’s, OFAH members predicted that Ontario could, once again, be home to wild turkey and elk. Forward-thinking prevailed.P1030614

“Nothing worth having was ever achieved without effort.” It’s a sentiment once shared by Theodore Roosevelt… and, to this day, it accurately explains why so many anglers and hunters need to belong to the OFAH.

Membership is the lifeblood of the OFAH. In year 2038, the OFAH can be very proud of its strength in OFAH membership and support. However, the journey to membership prosperity is never a smooth road. It is a reality that the OFAH has experienced years with spikes and dips in membership.

During the 2015 OFAH AGM, it was reported that OFAH strength was holding solid at 84,432 members. Remarkable retention deserves a pat on the back, but trickling growth causes a scratch to the head.

In 2015, OFAH members and staff were asking important questions.

Why didn’t critical OFAH success leverage critical OFAH membership growth — particularly during a time in OFAH history when our organization landed its longest line-up of wins: Sunday gun hunting, record highs in hunter education, the demise of the long gun registry and a returned spring bear hunt… to name only a few.

Sadly, wins that were absolutely unimaginable in the past are apathetically taken for granted in the future.

Every day the OFAH is going to work for the members we have; meanwhile, our successes benefit the members we don’t. It’s a classic case where the majority count on the minority to make one hundred percent of the progress.

When gun owners and hunters’ backs are against the wall, OFAH membership works for the entire outdoors community. But when the walls come down, we can’t afford to wait for another crisis to get the outdoors community back.

It’s a classic case where the majority count on the minority to make one hundred percent of the progress.

It’s a classic case where the majority count on the minority to make one hundred percent of the progress.

This winter, another crisis, another hunter. He said:

“My town council is trying to ban hunting, and I really need the OFAH’s help.”

We said:

“The OFAH will be there!

Oh, and by the way, your OFAH membership is expired.

We need your help, too.”

The future of OFAH membership is shaped by many symptoms including economics and demographics. Apathy, however, is our greatest threat.

In the words of Martin Luther King, “Our lives begin to end when we become silent about things that matter.”

In year 2038, the good old days of hunting and fishing are still being invented by a next generation of OFAH members – members who followed in the footsteps of those who fought for the outdoor opportunities they enjoy today. They chose the front line over the free ride. They trumped apathy with passion and they joined the Ontario Federation of Anglers and Hunters for all the right reasons. And the hat and knife were just a bonus.

Indeed, the future of hunting and fishing are alive and well today because the OFAH membership never stopped making a difference. Hunting and fishing are in our DNA, and no matter how much society will change, the majority will always count OFAH’s united approach to make gains for individual pursuits.IMG_20140930_075556_edit

Once upon a time, a father and son stopped suddenly on a trail. A partridge flushed and the .410 went off. Big smiles; pats on the back; and a quick photo to mark the spot on the trail of the boy’s first bird.

The father said, “Promise that you will always protect hunting.”

The boy said, “I promise, Dad.”

The trail to OFAH membership success is told with thousands of these important stories. After all, the OFAH is about people and passion. We are an organization for the future not the past.  Once upon a time is written today.

Welcome to the future.